Mostrar el registro sencillo del ítem
Current tendencies in self-regulation: The case of commercial communications in Venezuela [Tendencias actuales en autorregulación: El caso de las comunicaciones comerciales en Venezuela]
dc.contributor.author | López Jiménez D. | |
dc.date.accessioned | 2020-09-02T22:21:50Z | |
dc.date.available | 2020-09-02T22:21:50Z | |
dc.date.issued | 2014 | |
dc.identifier.citation | 20, 2, 399-402 | |
dc.identifier.issn | 13159518 | |
dc.identifier.uri | https://hdl.handle.net/20.500.12728/5121 | |
dc.description | Self-regulation of commercial communications is a relatively recent practice. Nowadays, many companies, with good reasons, are adjusting their advertising activities to instruments derived of self-regulation. The latter, promoted at certain occasions by the public sector, constitutes a suggestive complement to legal regulations. In the present study, we refer, in a general way, to this figure. Subsequently, we will be aware of it in the case of Venezuela. | |
dc.language.iso | es | |
dc.publisher | Universidad del Zulia | |
dc.subject | Advertisers | |
dc.subject | Advertising | |
dc.subject | Media | |
dc.subject | Self-regulation | |
dc.subject | Venezuela | |
dc.title | Current tendencies in self-regulation: The case of commercial communications in Venezuela [Tendencias actuales en autorregulación: El caso de las comunicaciones comerciales en Venezuela] | |
dc.type | Article |