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dc.contributor.authorLópez Jiménez D.
dc.date.accessioned2020-09-02T22:21:50Z
dc.date.available2020-09-02T22:21:50Z
dc.date.issued2014
dc.identifier.citation20, 2, 399-402
dc.identifier.issn13159518
dc.identifier.urihttps://hdl.handle.net/20.500.12728/5121
dc.descriptionSelf-regulation of commercial communications is a relatively recent practice. Nowadays, many companies, with good reasons, are adjusting their advertising activities to instruments derived of self-regulation. The latter, promoted at certain occasions by the public sector, constitutes a suggestive complement to legal regulations. In the present study, we refer, in a general way, to this figure. Subsequently, we will be aware of it in the case of Venezuela.
dc.language.isoes
dc.publisherUniversidad del Zulia
dc.subjectAdvertisers
dc.subjectAdvertising
dc.subjectMedia
dc.subjectSelf-regulation
dc.subjectVenezuela
dc.titleCurrent tendencies in self-regulation: The case of commercial communications in Venezuela [Tendencias actuales en autorregulación: El caso de las comunicaciones comerciales en Venezuela]
dc.typeArticle


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