The suggestive figure of white brands: Marks from the Spanish law [La sugerente figura de las marcas blancas: Notas desde el ordenamiento jurídico Español]
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López Jiménez D.
Nowadays, as practice shows, big retailers are selling a large number of goods with their own commercial seals that compete with leading manufacturers brands. This figure has been called, in general, white brand. Although the use of such tool is entirely lawful, certain paradigmatic functions of the brand are affected. It is also important to consider peculiarities that arise, one the one hand from the perspective of the competition Law, and on the other hand of unfair competition. To all this we will refer in this research paper, and we will consider as base the Spanish law.
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