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dc.contributor.authorLlanos-Herrera, Gonzalo
dc.contributor.authorVega-Muñoz, Alejandro
dc.contributor.authorSalazar-Sepúlveda, Guido
dc.contributor.authorContreras-Barraza, Nicolás
dc.contributor.authorGil-Marín, Miseldra
dc.date.accessioned2024-04-10T06:22:14Z
dc.date.available2024-04-10T06:22:14Z
dc.date.issued2022
dc.identifier10.3390/horticulturae8100955
dc.identifier.issn23117524
dc.identifier.urihttps://hdl.handle.net/20.500.12728/10972
dc.description.abstractThis article analyzes the organic fruit consumption behavior associated with environmental and health care. The literature review focused on the relationship between attitudes and perceptions of health care through the organic food consumption, and on the other hand, the association between the organic products consumer behavior and environmental care. The methodology included a theoretical relationship model proposed, considering different constructs provided by previous literature to measure motivations, fears and attitudes associated with the intention to purchase organic fruit, once the methods that confirm their validity and reliability were applied to evaluate seven direct relationship hypotheses, three indirect relationship hypotheses and two moderation hypotheses. As result, nine hypotheses are supported, being health and environmental motivations drivers of the attitude towards organic fruit and the intention to purchase organic fruit, intention that is reinforced by the positive attitude towards these foods but is moderated by the perceived price and the purchase effort. © 2022 by the authors.es_ES
dc.description.sponsorshipUniversidad Finis Terrae; Universidad Autónoma de Coahuila, UAdeC, (CC456001); Universidad Católica de la Santísima Concepción, UCSC, (APC2022); Universidad Andrés Bello, UNAB, (CC21500)es_ES
dc.language.isoenes_ES
dc.publisherMDPIes_ES
dc.subjectconsumer behaviores_ES
dc.subjectfruit consumeres_ES
dc.subjecthealthy behaviores_ES
dc.subjectorganic fruites_ES
dc.subjectpro-environmental behaviores_ES
dc.subjectsustainable businesses_ES
dc.titleEnvironmental and Health Factors as Organic Fruit Purchase Drivers and the Mediating Role of Price and Effortes_ES
dc.typeArticlees_ES


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