Key dimensions of digital maturity: A study with retail sector companies in Brazil
Autor
Salume, Paula K.
Werneck Barbosa, Marcelo
Pinto, Marcelo R.
Sousa, Paulo R.
Resumen
Purpose: The objective of this research was to identify which dimensions are related to the establishment of higher levels of digital maturity. Originality/value: There is little academic scientific literature on digital maturity in Brazil. This research will offer subsidies to companies regarding the different dimensions that need to be emphasized by managers in order to achieve a full and effective digital transformation. This information will be valuable to support the digital transformation process of these companies. The study fills a gap in the academic context related to the lack of more comprehensive empirical studies based on digital maturity. Design/methodology/approach: This study evaluated the relationship of eight dimensions of capacity (strategy, leadership, market, operational, people, culture, governance, and technology) with the development of digital maturity. This survey applied an electronic questionnaire to directors of the strategic level of Brazilian retail sector companies located in different regions of Brazil. At the end, a total of 260 valid questionnaires were obtained. The responses were analyzed using the Partial Least Squares (PLS) method. Findings: The research results showed that the strategy, market, operations, culture, and technology dimensions are those that are most related to the development of digital maturity.
Colecciones
Ítems relacionados
Mostrando ítems relacionados por Título, autor o materia.
-
Article
Challenges, opportunities, and lessons learned: Sustainability in Brazilian omnichannel retail (2021)
de Sousa, Paulo Renato; Barbosa, Marcelo Werneck; de Oliveira, Leise Kelli; Tarso Vilela de Resende, Paulo; Ruiz Rodrigues, Ricardo; Teixeira Moura, Myrian; Matoso, Daniel (MDPI AG, 2021-01-02)This paper reports the focus group results administered with top executives of the Brazilian retailers regarding their omnichannel strategies. This study aimed at analyzing the process of implementing omnichannel strategies ... -
Transition to a sustainable food supply chain during disruptions: A study on the Brazilian food companies in the Covid-19 era (2024)
Ardekani, Zahra Fozouni; Sobhani, Seyed Mohammad Javad; Barbosa, Marcelo Werneck; de Sousa, Paulo Renato (ELSEVIER, 2023)The COVID-19 pandemic has brought negative impacts to global supply chains, in particular to the agricultural sector. Although these companies have been developing programs to mitigate the impacts caused by COVID-19, ... -
Article
Knowledge transfer based on disseminative capacity, absorptive capacity, and learning: a comparative study between Brazil and Germany (2023)
de Sousa, Paulo Renato; de Castro, José Márcio; Gohr, Claudia Fabiana; Barbosa, Marcelo Werneck (Emerald Publishing, 2023)Purpose: This study aims to assess suppliers’ learning from knowledge transfers with a global truck manufacturer, considering both source and supplier capacity, and the cultural proximity between the parties. Design/meth ...