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Towards the easy analysis of mass media audience reaction on social networks via discursive category tools

dc.contributor.authorNiklander S.
dc.contributor.authorSoto R.
dc.contributor.authorCrawford B.
dc.date.accessioned2020-09-02T22:24:49Z
dc.date.available2020-09-02T22:24:49Z
dc.date.issued2015
dc.identifier10.1007/978-3-319-21383-517
dc.identifier.citation529, , 103-106
dc.identifier.issn18650929
dc.identifier.urihttps://hdl.handle.net/20.500.12728/5659
dc.descriptionThe Mass Media involves information and communication products targeted to a wide audience. Today such communications products are also available on Internet where people can react to a given information by posting critics, congratulations, opinions or whatever they want via social networks. Such reactions are considered valuable information for instance to government and companies. However, this information is hard to automatically process as people commonly use ironies, stereotypes, metaphors expressed in informal writing plenty of chat abbreviations, emoticons, and slang words. In this paper, we illustrate how tools based on discursive categories can be used to analyze such reactions and thus to process and understand the information behind them. © Springer International Publishing Switzerland 2015.
dc.language.isoen
dc.publisherSpringer Verlag
dc.sourceStephanidis C.
dc.subjectDiscourse category tools
dc.subjectMass media
dc.subjectSocial networks
dc.subjectHuman computer interaction
dc.subjectAudience reaction
dc.subjectInformation and communication
dc.subjectMass media
dc.subjectSocial networking (online)
dc.titleTowards the easy analysis of mass media audience reaction on social networks via discursive category tools
dc.typeConference Paper


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