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Female gender representations in digital mass media via discourse analysis: A case study [Representaciones del Género Femenino en Medios de Comunicación Digitales vía Análisis Crítico del Discurso: Un Caso de Estudio]

dc.contributor.authorNiklander S.
dc.contributor.authorSoto R.
dc.contributor.authorCrawford B.
dc.date.accessioned2020-09-02T22:24:47Z
dc.date.available2020-09-02T22:24:47Z
dc.date.issued2015
dc.identifier10.1109/CISTI.2015.7170610
dc.identifier.urihttps://hdl.handle.net/20.500.12728/5648
dc.descriptionThe goal of this work is to reveal the discursive strategies that employ the digital platform of a Chilean mass media to represent the female gender and the corresponding people interaction on social networks with respect to the news. This is important because if we can detect the existence of male hegemony, we could conclude that it is a prevailing ideology and thus corroborate the existence of a patriarchal order in the national press. We take as a starting point that mass media constitute a privileged access platform, because through language they spread a particular world vision, even though the press - as publicly representation - intend to accommodate a wide and heterogeneous set of speeches. The mass media, as active agents in social processes, target imagined, massive, and diverse audiences, because through its discourse, they present fragments and perspectives of the 'reality' with which hide, describe, make visible, ignore or reinforce constructions and ideologies. When analyzing the modes of representation of the female gender, we observe how they refer to the women, generating an important and motivating challenge that will allow us to detect and describe how the subordination of the female gender is manifested in a particular social time. © 2015 AISTI.
dc.language.isoes
dc.publisherInstitute of Electrical and Electronics Engineers Inc.
dc.subjectDiscourse Analysis
dc.subjectGender
dc.subjectMass Media
dc.subjectRepresentations
dc.subjectInformation systems
dc.subjectPresses (machine tools)
dc.subjectSemantics
dc.subjectActive agents
dc.subjectDigital platforms
dc.subjectDiscourse analysis
dc.subjectE-studio
dc.subjectGender
dc.subjectMass media
dc.subjectRepresentations
dc.subjectSocial process
dc.subjectSocial sciences
dc.titleFemale gender representations in digital mass media via discourse analysis: A case study [Representaciones del Género Femenino en Medios de Comunicación Digitales vía Análisis Crítico del Discurso: Un Caso de Estudio]
dc.typeConference Paper


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