The phenomenon of teletón in Chile: A linguistic perspective

Ivanova A.; Mardones T.

dc.contributor.author	Ivanova A.
dc.contributor.author	Mardones T.
dc.date.accessioned	2020-09-02T22:20:41Z
dc.date.available	2020-09-02T22:20:41Z
dc.date.issued	2014
dc.identifier	10.4067/S0718-23762014000200010
dc.identifier.citation	29, 2, 139-148
dc.identifier.issn	0716498X
dc.identifier.uri	https://hdl.handle.net/20.500.12728/4964
dc.description	Slogans, being primarily part of brand-management, present an outstanding interest for linguistic research as a vivid demonstration of how language can influence people's minds and behavior. The dramatic popularity of Teletón has attracted our attention as linguists to underpin its success by studying its textual level, i.e., the role of language in creating successful brand. For the attainment of this goal, the paper departs from a corpus analysis of Teletón slogans collected from 1978 to 2012. By studying the selected corpus, this paper intends to single out and categorize the most popular concepts raised by Teletón in its fund-raising campaigns. For a more comprehensive display and analysis, and thus discussing the way semantic prosody is realized (Sinclair, 1991; Louw, 1993; Hunston, 1997; Stubbs, 2002), this study resorted to a WordSmith © Tool, after having turned the collected slogans into the digital format (saved as a .txt file). The obtained results evidence four main groups of linguistic strategies employed by Teletón in its campaigns: 1) inclusive language; 2) positive semantic prosody; 3) proximity to the public; 4) national lexis.
dc.language.iso	en
dc.publisher	Universidad de Talca
dc.subject	Business communication
dc.subject	Corpus linguistics
dc.subject	Discourse analysis
dc.subject	Slogans
dc.subject	Teletón
dc.title	The phenomenon of teletón in Chile: A linguistic perspective
dc.type	Review