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Sensory/health-related and convenience/process quality of airline meals and traveler loyalty

dc.contributor.authorHan H.
dc.contributor.authorMoon H.
dc.contributor.authorAriza-Montes A.
dc.contributor.authorLee S.
dc.date.accessioned2020-09-02T22:20:00Z
dc.date.available2020-09-02T22:20:00Z
dc.date.issued2020
dc.identifier10.3390/su12030857
dc.identifier.citation12, 3, -
dc.identifier.issn20711050
dc.identifier.urihttps://hdl.handle.net/20.500.12728/4841
dc.descriptionLittle evidence is available on how airline meals and their dimensions affect customers' loyalty generation procedure and behaviors towards airline products. This research is designed to elucidate airline customer loyalty generation procedure by uncovering the specific role of airline meals and their dimensions, attitude, satisfaction, and love. Using a quantitative method, empirical findings from the structural analysis successfully offer a good understanding of airline food quality and its role, identify the vital triggers of customer loyalty, and uncover the silent mediating role of airline love in affecting loyalty. Taking one step further beyond the theorizations in the existing studies of airline customers' post-purchase behaviors, the present study builds a strong conceptual framework relating airline food quality, attitude, satisfaction, airline love, and customer loyalty. © 2020 by the author.
dc.language.isoen
dc.publisherMDPI AG
dc.subjectAirline meal
dc.subjectConvenience and process food quality
dc.subjectCustomer loyalty
dc.subjectSatisfaction
dc.subjectSensory and health-related food quality
dc.subjectaircraft
dc.subjectconceptual framework
dc.subjectfood availability
dc.subjectfood quality
dc.subjecthuman behavior
dc.subjectstructural analysis
dc.subjecttravel behavior
dc.titleSensory/health-related and convenience/process quality of airline meals and traveler loyalty
dc.typeArticle


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