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A model of tourism destination brand equity: The case of wine tourism destinations in Spain

dc.contributor.authorGómez M.
dc.contributor.authorLopez C.
dc.contributor.authorMolina A.
dc.date.accessioned2020-09-02T22:19:54Z
dc.date.available2020-09-02T22:19:54Z
dc.date.issued2015
dc.identifier10.1016/j.tourman.2015.05.019
dc.identifier.citation51, , 210-222
dc.identifier.issn02615177
dc.identifier.urihttps://hdl.handle.net/20.500.12728/4801
dc.descriptionThe extant tourism literature contains few studies that have examined brand equity and its determining factors in the wine tourism research area. This paper aims to address this gap in the existing literature by proposing a model for the influence of the designation of origin (DO) brand image and the destination image on the brand equity of wine tourism destinations and examining these effects on two stakeholder groups, winery managers and winery visitors. Using a survey questionnaire that was completed by 219 managers and 598 visitors and a partial least squares-based multi-group analysis, the results demonstrate that the effects of the two influential factors varied between the stakeholder groups. The research also confirmed that overall, managers evaluate wine tourism destination brand equity, DO brand image and destination image more positively than visitors do. © 2015 Elsevier Ltd.
dc.language.isoen
dc.publisherElsevier Ltd
dc.subjectBrand equity
dc.subjectDesignation of origin
dc.subjectDestination image
dc.subjectMulti-group analysis
dc.subjectPartial least squares regression
dc.subjectWine tourism
dc.subjectleast squares method
dc.subjectmarketing
dc.subjectquestionnaire survey
dc.subjectregression analysis
dc.subjectstakeholder
dc.subjecttourism management
dc.subjecttourist destination
dc.subjectSpain
dc.titleA model of tourism destination brand equity: The case of wine tourism destinations in Spain
dc.typeArticle


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