Mostrar el registro sencillo del ítem

How do offline and online environments matter in the relational marketing approach?

dc.contributor.authorGómez M.
dc.contributor.authorGonzález-Díaz B.
dc.contributor.authorMartín-Consuegra D.
dc.contributor.authorMolin A.
dc.date.accessioned2020-09-02T22:19:53Z
dc.date.available2020-09-02T22:19:53Z
dc.date.issued2017
dc.identifier10.1080/1331677X.2017.1311224
dc.identifier.citation30, 1, 368-380
dc.identifier.issn1331677X
dc.identifier.urihttps://hdl.handle.net/20.500.12728/4798
dc.descriptionThe goal of this study is to analyse the relational benefits that the clients of banks, insurance companies, and travel agencies receive according to whether they maintain an offline or online relationship with the company. The development of an index, called the Relational Benefits Index, allows for a comparison of differences that arise between the measures of confidence benefits, social benefits, and special treatment benefits. The results demonstrate significant differences according to the type of service business and channel used, affecting the importance that consumers place on the offline channel when they want to maintain a stable relationship with a service business. © 2017 The Author(s).
dc.language.isoen
dc.publisherTaylor and Francis Ltd.
dc.subjectMANOVA
dc.subjectOffline
dc.subjectOnline
dc.subjectRelational marketing
dc.subjectService business
dc.subjectbanking
dc.subjectelectronic commerce
dc.subjectinformation technology
dc.subjectinsurance industry
dc.subjectInternet
dc.subjectmarketing
dc.subjectservice sector
dc.titleHow do offline and online environments matter in the relational marketing approach?
dc.typeArticle


Ficheros en el ítem

Thumbnail
Nombre:
item_2-s2.0-85017209693.pdf
Tamaño:
2.022Kb
Formato:
PDF
Ver/

Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro sencillo del ítem