A segmentation study of cinema consumers based on values and lifestyle

dc.contributor.author	Díaz A.
dc.contributor.author	Gómez M.
dc.contributor.author	Molina A.
dc.contributor.author	Santos J.
dc.date.accessioned	2020-09-02T22:16:46Z
dc.date.available	2020-09-02T22:16:46Z
dc.date.issued	2018
dc.identifier	10.1016/j.jretconser.2017.12.001
dc.identifier.citation	41, , 79-89
dc.identifier.issn	09696989
dc.identifier.uri	https://hdl.handle.net/20.500.12728/4329
dc.description	The objective of this study is to analyse the segments of cinemagoers in a shopping centre based on their values and lifestyle. Hierarchical segmentation techniques are used to identify different groups of consumers. Specifically, four segments are obtained from a sample of 391 participants, and the variation among the segments in the frequency of leisure activities in the shopping centre is analysed. The results contribute to the body of theoretical and empirical literature regarding the segmentation of customers at shopping centres. The conclusions and recommendations for managers of shopping centres highlight the importance of executing different strategies for each segment. © 2017 Elsevier Ltd
dc.language.iso	en
dc.publisher	Elsevier Ltd
dc.subject	Cinemagoers
dc.subject	Consumers
dc.subject	Segmentation
dc.subject	Shopping centre
dc.subject	Values and lifestyle
dc.subject	consumption behavior
dc.subject	hierarchical system
dc.subject	lifestyle
dc.subject	mass media
dc.subject	segmentation
dc.subject	shopping activity
dc.title	A segmentation study of cinema consumers based on values and lifestyle
dc.type	Article

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