ListarInvestigación y Desarrollo por tema "relationship quality"

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    • Article

      Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality (2024) 

      Mustafa, Khurram; Ahmad, Farooq; Qaisar, Muhammad Nawaz; Zada, Shagufta; Jamil, Saqib; Anwer, Naveed; Khawaja, Kausar Fiaz; Vega-Muñoz, Alejandro; Contreras-Barraza, Nicolás; Hamid, Syed Ali Raza; ... (Frontiers Media S.A., 2022)
      Customer experience is a source of retailers’ long-term competitive advantage. This study has examined the relationship between online customer experience and brand love through the mechanism of relationship quality in the ...