Listar Investigación y Desarrollo por autor "Olaya Molano, Juan Carlos"
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Article
Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic (2024)
García-Salirrosas, Elizabeth Emperatriz; Acevedo-Duque, Ángel; Marin Chaves, Viviana; Mejía Henao, Paula Andrea; Olaya Molano, Juan Carlos (MDPI, 2022)The aim of the research is to gain an understanding of consumer behavior in developing countries in the electronic environment. For this purpose, the four constructs of the PREVEINCOSA scale were analyzed: purchase intention ...