ListarArtículos científicos por tema "Theory of planned behavior (TPB)"

Mostrando ítems 1-1 de 1

    • Article

      Sustainable moviegoer intention to attend cinemas based on the theory of planned behavior (2021) 

      Ramírez-Castillo, Nerea Alejandra; Müller-Pérez, Jéssica; Acevedo-Duque, Ángel; Müller-Pérez, Sheyla; González-Díaz, Romel Ramón; Suarez Campos, Jorge; Ovalles-Toledo, Luiz Vicente (MDPI AG, 2021-08-02)
      The present research aims to determine which factors of the theory of planned behavior most influence the intention to watch Mexican movies, and, at the same time, to measure the impact of eWOM and the level of audience ...