ListarArtículos científicos por tema "Team Management"

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    • Article

      STUDENT ATTRACTION AND MARKETING STRATEGIES IN A TECHNICAL NATIONAL INSTITUTE: A BRAZILIAN CASE STUDY (2024) 

      Walter, Cicero Eduardo; Ferasso, Marcos; Vasconcelos, Stefhany Amorim; Fortes, Paulo Jordão; Júnior, Odias Cursino; Franco, Maxwell Klinger Assunção (ANPAD - Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao, 2024)
      Purpose: This case study analyzes how management strategies for higher technical-vocational education are used to attract students, based on institutional marketing, and how they were put into practice in the MarketIFPI ...