Listar Artículos científicos por autor "Vaca-Acosta, Rosa María"
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Dimensions That Influence the Creation of Brand Value of a Music Event and Its Influence on Attendee Satisfaction (2024)
García-de-Soto-Camacho, Elena; Garcia-Gordillo, Miguel Angel; Vaca-Acosta, Rosa María (MDPI, 2023)Background: Music festivals are part of the cultural industry, and have become an ever-growing phenomenon. It is essential for organisers to identify whether the marketing strategies implemented are positive and effective ...