ListarProducción Científica por tema "Experiential marketing, tourist strategies"
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Article
Narco-marketing as a strategy for local tourism development (2020)
(Associacao Iberica de Sistemas e Tecnologias de Informacao, 2020-10)In recent years, there has been a growing tourist interest in visiting places related to drug cartels in Latin America, where visitors passionately enjoy stories of drug traffickers. This article defines narco-marketing ...