Listar Producción Científica por autor "Gavurova, Beata"
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Article
Modeling consumer’s innovativeness and purchase intention relationship regarding 5G technology in China (2024)
Shah, Sayed Kifayat; Tang, Zhongjun; Gavurova, Beata; Oláh, Judit; Acevedo-Duque, Ángel (Frontiers Media S.A., 2022)Consumer innovativeness is a significant personality attribute that refers to a person’s proclivity to acquire and utilize new items more rapidly and frequently than others. Although previous research has revealed a ...