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dc.contributor.authorGarcía-Salirrosas, Elizabeth Emperatriz
dc.contributor.authorMillones-Liza, Dany Yudet
dc.contributor.authorEsponda-Pérez, Jorge Alberto
dc.contributor.authorAcevedo-Duque, Ángel
dc.contributor.authorMüller-Pérez, Jessica
dc.contributor.authorSánchez Díaz, Lisette C.
dc.date.accessioned2024-04-10T05:57:16Z
dc.date.available2024-04-10T05:57:16Z
dc.date.issued2022
dc.identifier10.3390/su141710529
dc.identifier.issn20711050
dc.identifier.urihttps://hdl.handle.net/20.500.12728/10864
dc.description.abstractThe COVID 19 pandemic brought significant changes in consumption habits, bringing about an era of more sustainable and healthier consumption. The objective of the present study is to measure brand loyalty to healthy foods in Peru, not only in a pandemic context, but also in a natural context based on the dimensions of the PERVAL value scale. Data were collected through an online survey and processed using partial least squares structural equation modeling (PLS-SEM). The results of the model among 396 consumers revealed that qualitative value and emotional value have the highest contribution to brand loyalty, followed by economic value and social value. These findings suggest that product quality should be taken as a priority and, although social value does not contribute much to health food brand loyalty, it is a trend sought after by consumers. © 2022 by the authors.es_ES
dc.language.isoenes_ES
dc.publisherMDPIes_ES
dc.subjecthealth foodes_ES
dc.subjectloyaltyes_ES
dc.subjectperceived valuees_ES
dc.subjectPERVALes_ES
dc.titleFactors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumeres_ES
dc.typeArticlees_ES


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