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dc.contributor.authorAcevedo-Duque, Ángel
dc.contributor.authorÁlvarez-Herranz, Agustín Pablo
dc.contributor.authorBecerra, Rina María Álvarez
dc.contributor.authorGuanilo-Gómez, Santos Lucio
dc.date.accessioned2024-04-10T01:45:53Z
dc.date.available2024-04-10T01:45:53Z
dc.date.issued2023
dc.identifier10.31876/rcs.v29i1.39757
dc.identifier.issn13159518
dc.identifier.urihttps://hdl.handle.net/20.500.12728/10682
dc.description.abstractThe world is becoming increasingly complex and concerned about the resources that compose it, the current COVID-19 pandemic shows that not only companies but also countries are involved in a competition at all levels to become a reference impacting on the 3 dimensions (economic, social and environmental). The purpose of this research was to analyze the main motivations of B-certified companies in Latin America. The methodology was qualitative under the grounded theory method, the unit of analysis was 183 companies under exclusion criteria such as: Belonging to the industries of education, tourism and hospitality, and support for entrepreneurship, belonging to only Latin American countries and having the B certification. The main findings were that responsible B companies develop a more inclusive, sustainable and environmentally friendly economy for the benefit of society, that they go beyond the notion of Corporate Social Responsibility. The conclusions show that these companies move away from traditional companies, as they combine social development and economic growth, positioning the countries that have these types of companies as benchmarks. © 2023,Revista de Ciencias Sociales. All Rights Reserved.es_ES
dc.language.isoenes_ES
dc.publisherUniversidad del Zuliaes_ES
dc.subjectB Corpes_ES
dc.subjectbusiness managementes_ES
dc.subjectCountry Brandes_ES
dc.subjectsocial valueses_ES
dc.subjectsustainable developmentes_ES
dc.titleCountry brand and its contribution to sustainable development: Instilling social values and entrepreneurshipes_ES
dc.title.alternativeMarca país y su contribución al desarrollo sostenible: Inculcación de valores sociales y espíritu empresariales_ES
dc.typeArticlees_ES


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