Listar por tema "value co-creation"
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Article
Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality (2024)
(Frontiers Media S.A., 2022)Customer experience is a source of retailers’ long-term competitive advantage. This study has examined the relationship between online customer experience and brand love through the mechanism of relationship quality in the ... -
Article
Online Customer Experience Leads to Loyalty via Customer Engagement: Moderating Role of Value Co-creation (2024)
(Frontiers Media S.A., 2022)With the increasing growth of online shopping, businesses are intertwining to establish new shopping antecedents. Customer experience has steadily become the most important source of retailers’ long-term competitive advantage ...