Listar por tema "Brand personality"

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    • Article

      Development of research in brand personality (2020) 

      Vicencio-Ríos, Gustavo; Araya-Castillo, Luis Andrés; Millán-Toledo, Cristian; Rivera Flores, Yuracid (Universidad del Zulia, 2020-10)
      The present investigation is a descriptive and longitudinal bibliometric study that aims to be a source of detailed and systematized information about the scientific production of brand personality between the years 1995 ...