Listar por autor "Qaisar, Muhammad Nawaz"

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    • Article

      Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality (2024) 

      Mustafa, Khurram; Ahmad, Farooq; Qaisar, Muhammad Nawaz; Zada, Shagufta; Jamil, Saqib; Anwer, Naveed; Khawaja, Kausar Fiaz; Vega-Muñoz, Alejandro; Contreras-Barraza, Nicolás; Hamid, Syed Ali Raza; ... (Frontiers Media S.A., 2022)
      Customer experience is a source of retailers’ long-term competitive advantage. This study has examined the relationship between online customer experience and brand love through the mechanism of relationship quality in the ...
    • Article

      Online Customer Experience Leads to Loyalty via Customer Engagement: Moderating Role of Value Co-creation (2024) 

      Ahmad, Farooq; Mustafa, Khurram; Hamid, Syed Ali Raza; Khawaja, Kausar Fiaz; Zada, Shagufta; Jamil, Saqib; Qaisar, Muhammad Nawaz; Vega-Muñoz, Alejandro; Contreras-Barraza, Nicolás; Anwer, Naveed (Frontiers Media S.A., 2022)
      With the increasing growth of online shopping, businesses are intertwining to establish new shopping antecedents. Customer experience has steadily become the most important source of retailers’ long-term competitive advantage ...